Steve Johnson Dentistry
Logo Design & Social Media Graphic Template
Steve Johnson is a dentist who was wanting to showcase his work on Instagram and create his own brand as a freelance dentist.
The Brief
I was approached by Steve who’s a dentist who was wanting to showcase his work on Instagram and develop his own brand as a freelance dentist. Steve was looking for a freelance logo designer to develop a colour scheme and logo to be used on promotional material and social media. After a clear brief over the phone from Steve, he sent across a few examples of some logos that he liked the style of and within 48 hours, I supplied Steve with 7 initial visuals to begin with.
The Solution
When sketching out some rough ideas it occurred to me that the ‘S’ and the ‘J’ from Steve’s initials could be used to create the shape of a tooth. This idea was by far the favourite and after a few rounds of amends final alterations, the result was logo that straight away epitomised what the business did. The deep blue colour palette was chosen as it creates a sense of trust, security, relaxation and honesty which was perfect for the brand.
