Guardian Smart Security
Logo Design / Brand Design
I was approached by Mike, the owner of a start-up company called Guardian Smart Security which sells high quality, affordable video-enabled doorbells to retail consumers.
Mike was looking for a freelance graphic designer that could create a simple, bold logo that emphasised security and peace of mind. The brand also needed to work well against a black background (the colour of the product). He also required help selecting the colour palette and expected strong, bold colours.
The aim of the logo was to portray, trust, confidence and safety that the Guardian video doorbells create. Peace of mind wherever you are. A sans serif font, Proxima, was chosen as the main typeface with the ‘G’ translated into an icon that overall takes the shape of a shield, alongside the wings and halo representing security and a guardian angel. A solid, modern blue colour palette was chosen, which complemented the overall design of the logo to meet the brief.