Guardian Smart Security

Logo Design / Brand Design

Guardian Smart Security is a family-run business based in Cheshire, UK. They are passionate about providing affordable, high-quality smart security solutions to their customers and their families.

The Brief

I was approached by Mike, the owner of a start-up company called Guardian Smart Security which sells high quality, affordable video-enabled doorbells to retail consumers.

Mike was looking for a freelance graphic designer that could create a simple, bold logo that emphasised security and peace of mind. The brand also needed to work well against a black background (the colour of the product). He also required help selecting the colour palette and expected strong, bold colours.

Guardian Sketch
QuoteMe Freelance Graphic Designer and Website Designer Lee Lawton

The Solution

The aim of the logo was to portray, trust, confidence and safety that the Guardian video doorbells create. Peace of mind wherever you are. A sans serif font, Proxima, was chosen as the main typeface with the ‘G’ translated into an icon that overall takes the shape of a shield, alongside the wings and halo representing security and a guardian angel. A solid, modern blue colour palette was chosen, which complemented the overall design of the logo to meet the brief.

Lee was fantastic from start to finish. Delivered on every aspect of the brief and constantly showed adaptability and patience to help bring my vision to life. Lee was very professional at all stages and I’m hoping to work with Lee again as I continue to grow my business.
Guardian Freelance Graphic Designer and Website Designer Lee Lawton
Guardian
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